University of Utah’s Arts – The College of Fine Arts wanted a modern, clean responsive design that would be able to adapt for their different events.
ROLE: UI/UX Design, Creative Direction, Photography, Design
Challenge: The identity needed a very modern, clean responsive design that would be able to adapt for the various events. We built the design system elements and original UI from the ground up. Standardized icon libraries and fit icons for maximum screen crispiness created a seamless pixel perfect experience. I also worked extensively with other design system elements (“primitives”), like typography, color, and spacing to help move the project in a direction that aligned with a broader student-facing product.
Solution: To design and craft memorable user experience. The UI was shaped with meticulous care; it is deliberately seamless and always fun. This UX provided the base for robust wireframes and unique design, giving the user a variety of different styles and emotions to interact with.
Outcome: We realized that the user experience design had to enchant people. The natural rhythm of video sharing, picture posting, and point spending doesn’t occur naturally, so they had to be incentivized graphically.