Brillia reduces children’s anxiety problems with a clean, natural, holistic, and positive approach. The main objective was to educate the user through interactive CTA’s that led to articles, links, and blogs where they could find alternative ways to help their children. In addition, it lets parents explore the major care decisions they will need to make and the impact these choices will have on different aspects of their children’s lives.
EXPERIENCE MAPPING, USER PERSONAS, VISUAL DESIGN, UI/UX DESIGN
Challenge: After looking at all the research gathered, we realized that the information parents receive often insufficient and inaccurate, which impedes them from making the right care decisions. How might we bridge the information gap to help parents make the right care choices for their children?
Solution: Through usability testing and user journey mapping, we could ideate different user personas for the website; this allowed us to understand the reception of the design from the viewer’s standpoint. Usually, during usability testing, users are asked to complete tasks to see where they encounter problems and experience confusion. At this stage, we focused on visual communication and problem-solving through typography, photography, and iconography.
Outcome: Using analytical tools for qualitative and quantitative assessment, we realized that we’d failed to facilitate the user properly, which caused us to overlook some needed structure for the redesign. We learned that real-time interviews were an essential component because they could further probe customer wants and needs using open-ended questions.