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® Organic Baby Care Products. Natural Remedies, Vitamins, and Minerals to calm, soothe, protect, and promote wellbeing from infant to child.
We found that customers prefer an exclusive offer directed only to them. By analyzing user case scenarios we found that they were incentivized by the added value of related articles in the blog. Wellements wanted to increase this engagement with a personalized savings promotion in this area.
Qualitative research helped us to understand the product better, along with helping to determine the pain points and easy fixes that could be leverage with design. We found that the user was less apprehensive to enter their email for a discount after engaging with an article, and didn’t want an unexpected pop-up interruption while they were busy reading an article. So remaining subtle, we created a modal that was presented when they were finished with the current activity.
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